Digital Marketing Strategy

The internet has digitalized our lives: we now create and meet others in online communities on websites such as Reddit, Imgur, Facebook, or NikeTalk. Our relationships with our friends and families have expanded to digital channels such as WhatsApp, Facebook Messenger, and Instagram. We forge new relationships through dating apps such as OkCupid and Tinder. We become microcelebrities on Twitch and YouTube. We consume other people’s lives, we talk to strangers, and we project public personas on social media platforms. The internet has also transformed how businesses conduct their activities and how consumers go about buying products. Whole industries, such as music and travel, have been radically reshaped. In order to be successful digital marketers, we need to go beyond simply translating the methods and processes that used to be successful for traditional media. We need a drastically different way of thinking about approaching consumers and selling products.