Combo Prospecting

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Business & Economics - Sales & Marketing
Combo Prospecting

Combo Prospecting

Tony J. Hughes

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Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

Do deep-dive research into social

Locate leverage points that matter

Secure decision-maker meetings

Earn executive engagement

Build a knockout, online brand

Nurture a network that helps you thrive

Profit from referrals

Publish insights...

Категории:

Business & Economics - Sales & Marketing

Година:

2017